OUR 

CASE STUDIES

Check out some of our favourite Augmented Reality experience from recent client’s campaigns.

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BAYER Speech AR


The Objective

To engage internal employees, stakeholders and partners and providing interactive Web AR experience for use within the annual conference day.


The Strategy

Showcase the Managing Director and Country Division Head, Consumer Health (MY,SG,BND) of Bayer Ms. Leong Sook Fun giving a speech in a 3D Web-based Augmented Reality. Viewers are able to activate the experiences after scanning the QR code and view the speech wherever, whenever you want! 


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

SURIA KLCC Chinese New Year 2021 AR


The Objective

To provide an interactive and engaging Web AR experience for use within the 2021 Chinese New Year celebration.


The Strategy

Showcase the lion dance in full 3D Web-based Augmented Reality. Viewers are able to activate the experiences after scanning the QR code and view a 3D cute lion dance dancing in front of you. You can even share the link to your family or friends after you finish playing it!


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

NOVARTIS Educational AR


The Objective

This is a campaign that aim to increase awareness and let more people have more knowledge on how diabetes can affect a person’s eye. Also, it is to urge the people who has diabetes to visit the doctors and health check up.


The Strategy

Showcase the internal eye of a diabetes patient in full 3D Web-based Augmented Reality. Viewers are able to activate the experiences after scanning the QR code and view an immersive experience of how diabetes can affect one’s internal eye. 


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

OPPO RENO Festive Marathon 2020 AR


The Objective

To provide an interactive and engaging Web AR experience for use within the Festive Virtual Marathon 2020.


The Strategy

Anyone who had finish the marathon will get a finisher medal. Behind the medal will have a QR code for the participant to scan and access the AR experience.  After that, the participant has to key in their bit number and an immersive AR animation will pop up and show the  run achievement that the participant has achieved. 


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

DIGI Supercharged 2021 AR


The Objective

To provide an interactive and engaging Web AR experience for use within the annual conference day.


The Strategy

Showcase the Chief Sales Officer of Digi – Mr. Cheng Weng Hong giving a speech in full 3D Web-based Augmented Reality. Viewers are able to activate the experiences after scanning the QR code and viewer has to click the supercharged button to place the AR. Then, the AR experience will begin. view a 3D cute lion dance dancing in front of you. You can even share the link to your family or friends after you finish playing it!


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

PRUDENTIAL Speech AR


The Objective

To provide an interactive and engaging Web AR experience for use within the annual conference day.


The Strategy

The Chief Executive Officer -Mr. Gan Leong Hin and Chief Agency Officer- Mr. Chai Koh Min will be giving a speech in this AR experience. Viewers are able to activate the experiences after scanning the QR code and the AR experience will begin. 


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

ASTRO Ramadan 2021 AR


The Objective

To provide an interactive and engaging Web AR experience for use within the Ramadan period and this is launched on 1st of April. 


The Strategy

Viewers are able to activate the experiences through https://rancangan.gempak.com/astroraya and view an immersive 3D house with multiple characters doing activities that synonym to Ramadan in front of you. You can even share the link to your family or friends after you finish playing it!


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

ASTRO Raya Packet 2021 AR


The Objective

To create a new excitement in the Raya money giving tradition. Instead of throwing away the money packet, receiver can experience the fun AR 3D animation with it!


The Strategy

Viewers are able to activate the experiences through scanning the QR code available at the back of the Raya packet. Using the front of the Raya packet as the tracking image, a 3D window will appear and continue with an animation. To spice up the experience, a 3D firework is included, significant with Raya Celebration.


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

ASTRO Raya 2021 AR Portal


The Objective

With the current pandemic situation, the tradition of visiting family members and friends, from house to house, during Hari Raya is not encouraged. Thus, ASTRO came up with the idea of bringing the experience to you in Web AR. Come visit the ASTRO Raya House in 3D environment!


The Strategy

Viewers are able to activate the experiences through https://rancangan.gempak.com/astroraya and an AR Portal will appear. Bringing them inside a traditional Kampung house, the viewers then can continue to explore and interact with the surrounding. With CTA implemented, brands can have more exposure and engagement at the same time.


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year

OPPO x 1 UTAMA Raya 2021 AR Gamification


The Objective

Hari Raya Giveaway could not be more fun than this Web AR with gamification. A simple game but added with a touch of AR and 3D, OPPO x 1 Utama really looking to up their marketing game. A fun way for user engagement and brand exposure.


The Strategy

Players are able to activate the experiences using link that is available at OPPO Reno booth in 1 Utama. The AR Game required the players to interact with the surrounding and quickly pick the 3D money packet that appeared randomly within the time limits. After that, it was revealed to the players either they win a prize or not. This game also come with a back-end support for brands to have more control of the game.


The Results

We created a highly-engaging and user friendly experience that viewers could activate directly from QR codes displayed throughout the virtual event. Our Augmented Reality was one of the most impressive elements to the event, and this is shown through the results and the press post-event.

  • 1352 Web AR activations
  • 26% engagement rate
  • 2m 43s average dwell time viewing products in Web AR
  • 293% increase in event engagement on previous year